About Crunch

Where did the term “crunch the numbers” come from, anyway? It first emerged as a slang term referring to large-scale computer processing of financial calculations. Your business runs on sound financial advice. Our business is to provide the information you need to make sound financial decisions. Crunch Consulting provides business services ranging from tax preparation to recommending performance strategies.

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The story behind how our company was founded

Relationship-based service—the goal that drove Joseph Werle to transform Crunch from a humble side gig into a thriving full-time venture.

Joseph's journey began with a simple favor for friends and family, providing tax services that soon ignited a passion for helping others navigate the complexities of finance. But it was a twist of fate in 2018, when he was laid off from his job, that propelled him to take the leap into entrepreneurship. Instead of succumbing to a setback, Joseph saw it as an opportunity to dedicate himself fully to the growth of Crunch.

Since then, Crunch has blossomed into a trusted partner for small and medium-sized enterprises, offering a wide range of services including bookkeeping, financial statement preparation, payroll processing, tax preparation, compliance, and more. But what sets Crunch apart isn't just its expertise—it's the personal touch.

The results speak for themselves. With a staggering 93.24% growth in net revenue from 2021 to 2022, Crunch is poised for even greater success in the years to come. 2023 shows an 18.7% increase—and we aren't stopping from here. With conservative estimates projecting 10%% growth in revenue for 2024 and beyond, Crunch is on track to have a steady increase in revenue each year—a testament to its unwavering commitment to excellence.

Crunch's impact goes beyond the bottom line. As a proud member of esteemed organizations such as the Austin LGBT Chamber of Commerce, NGLCC, and Greater Houston LGBT Chamber of Commerce, Crunch is dedicated to fostering inclusivity and diversity within the business community. By collaborating with these organizations, Crunch not only provides top-notch accounting services but also supports and empowers the LGBTQ+ community.

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Crunch's Mission

Empower businesses to thrive by revolutionizing their financial management through seamless automation and cloud-based accounting solutions. Despite the persistence of archaic pen and paper methods in bookkeeping, the time has come to liberate businesses from the burden of manual processes. 

The values that shape everything we do at Crunch

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Time is money.



We'll handle it.



No bullshit.



What you see is what you get.



We say it, we do it.



We don't miss the target.



G.S.D.: Get Shit Done.